Interactive, 3D Web based Virtual Clothing platform for e-Commerce
Virtual Outfits is an innovative e-commerce platform that has features of social networks and is aimed at picking clothing. It allows customers to create an entire catalogue of looks online – looks that they can actually purchase – without missing out on the brutally honest feedback that they have come to rely on. By creating and sharing outfits publicly, users can get feedback from the Virtual Outfits community or can just as easily give feedback to those who inspire them. Virtual Outfits was born from the epicenter of fashionable finds – where socialites and celebrities constantly push the envelope to elevate fashion trends – Los Angeles, California. The brain trust behind this forward-thinking organization is comprised of a rare combination of engineers, e-commerce experts and fashion enthusiasts, who credit an open and progressive culture to their synergistic energy.
To create a fashion-related social network, Virtual Outfits desperately needed a solution for virtual clothing and to have a 3D avatar, which would give a good real-time performance on both, Web and mobile. The main requirements were to dress the avatars in paper-doll manner with the possibility to change their body measurements, face and skin color, hair and clothing style. They trusted Indeform to satisfy these requirements.
It was a very interesting task and we jumped deep into it from the very start. The initial challenge of the project was to create adjustable animated 3D bodies of men and women. We modeled 3D avatars and created a parametric skeletal system so that users could adjust height, the width of hips, shoulders and the size of the abdomen area. Avatars also needed to walk on a stage, show the piece of clothing they were wearing, and ask other users’ opinions about their look. On the next step, we created smart interactive tools to automatically apply user face and skin color to the body by just having a photo of a face, also allowing to change the model’s hairstyle. The next challenge was developing a clothing system. We developed parametric 3D models of clothing with special features that allow adjusting the shape, style and texture with the photo projection method when only having photos of the front and the rear view of the piece. We created an onion-style automatic clothing algorithms to support underwear, like shirts and T-shirts as well as outerwear, like pants, jackets or coats, all of which automatically overlay nicely onto each other.
Virtual Outfits was a challenging project and we were happy to be its trusted partner and to have made it a reality as an innovative and attractive fashion-like social platform.